While up in Santa Cruz last weekend, we hooked up with our homie, Brandon Stewart, of Caliber Trucks. Between shred- and beer-sessions we took a few minutes to ask him a couple questions about their newly released colored trucks and the accompanying ad campaign. Thar she blows!
Yo Brandon, these new Caliber colors look really sexy-sexy, and the ads do too. The new ads and trucks are a bit different than your other stuff though.
Thanks home skillet! Sexy is definitely part of what we are going for. We figure if raw is no doubt the manliest, then the color ways needed to go a different direction. The blackout is sort of got the murdered-out vibe, and the White Gold, well, I guess the best way to describe it is flossy. They are polar opposites, but in both cases they are definitely ‘sexy-sexy’.
What about the ads?
For the ads, we are just having some fun. Dusty has been busting out pano style ads of skating for a year now. We had to do something to break it up. We don’t want people getting tired of the same old shit. Especially now that there are a few people mimicking Dusty’s style. We want to be a step ahead of the rest.
Is this a whole new creative direction for Caliber?
I get bored if I am just doing the same thing over and over again. This little creative release is good but as far as a new direction I am not totally sure. I think we will stick to our roots and still offer the awesome shots and raw trucks that made us popular in the first place. However, I imagine us continuing to do some off–the-wall stuff to keep people stoked on Caliber.
Are these trucks limited edition?
Yes and No. It’s more difficult to implement new color ways on trucks than say a graphic on a skateboard, so we won’t be changing the colors every couple of months like some companies do on boards. That said, I’d rather keep things fresh and be rotating colors in over time. I don’t expect any color to stay in the lineup any longer than a season or two.
What’s up with the team?
Team is good man. We are like a family here. There will be some additions to the family too. You will have to talk with Blake Smith, our team manager, to get those details though. Blake has been working hard and setting things up for a powerful 2012. One thing I will say is that we will always stick to our NorCal roots. The primary focus will always be on supporting the local rippers and the kids coming up through the ranks.
Does the Wheelbase crew get a set of these puppies? And are we allowed to “kiss the girls and make ’em cry”?
You want trucks? Maybe if you play your cards right. I’m not that easy, I at least need a steak dinner and a movie. If you want the girl you got to get in line. You, me, the team, our fans, everyone want a piece of that.
Anything else before you go?
Just keep rocking brotha! Wheelbase is the shit! You guys are always doing the best articles online. Keep doing what you do. Oh and come skate NorCal again soon. Santa Cruz and the Bay Area miss your van lurking around the hills.
Yeah Brodown! But seriously, thanks for taking the time. Word.