Here at Wheelbase, we believe in growing community and supporting our fellow skater’s in their efforts to make cool shit for other skaters. This article is tribute paid to the rider-owned and -operated apparel brands within our corner of skateboarding. illdownhill, Yeehaw, and Push Culture Apparel are three examples of clothing companies creating quality gear for the skating and community that their owners actively participant in. We think this is both righteous, and fully bodacious!
In a world where so much has been taken out of the hands of local communities and given up to Mr. Big, we find it quite refreshing to see the actual bakers (skaters) owning and baking (making) their own bread (stuff). A huge thumbs-up to these rad brands, to the skaters who own and operate them, and to strengthening our community threads.
Support your community; support skaters making skater ish!
illdownhill is about getting the most bang for your buck. We charge less so you can afford a sweet new shirt or a crispy new hat, and still have gas money to get to the next event. Watch out, we’re swinging the bat. #05 #weChargeLessBecauseWeCareMore – Evan Cook
Traditionally “skateboard apparel” meant soft goods, because it was only graphic-driven tees. We wanted the key pieces of our brand to serve as equipment and become gear that you don’t want to skate without—bridging the gap between hard and soft goods. Now having done so, we have started a graphic tee line as well where we are promoting skaters who double as artists by collaborating and printing their artwork on our custom manufactured PC t-shirt. –Travis Davenport
Yeehaw is simply about making radical and useful products while keeping in mind the budget of the average skater. We will continue to create new and radical stickers of our own, pursue new ventures such as the sticker subscription, and design clothing and gear that fits well, looks good, and makes the skate life easier. –Pete Eubank