“A sheer rad occurrence rules!”
When I read that sentence this morning, a cluster of words I found hidden in the aging pages of a 1993 issue of Transworld Skateboarding Magazine, I was taken aback. I had to read it a few more times in order to register its full implication. Yeah, I know, it’s a pretty straight-forward idea; but in the context of riding skateboards this is the perfect idea—one that sums up why we do what we do. It’s what we all strive for—that one perfect half-moment that passes as quickly as it comes. Some of us spend our entire life’s trying to capture as many of these “rad occurrences” as possible. No matter what kind of board you ride or what kind of skating you’re into the “sheer rad occurrence rules”, everything. It’s just a Fact. For those who dedicate their lives to skateboarding, this is what it’s all about. Please don’t get it twisted, I’m not talking about some consumerist-style instant gratification; I’m speaking on some deeper shit—a Zen-like clarity that you only find while atop of your shred sled, rolling fast and flowing humongously. You gotta wiggle it, push it, mob it, pop it, slide it, dip it, and even glide that shit—but if you do this, and pull it off, the payoff happens and is pure clarity.
At Wheelbase, we fully back the “sheer rad occurrence”. In fact, I’m going to get off this stupid computer right now and go search for some “sheer rad”. Roll on!